MEDFORD, MA—Charting a steep downturn in the number of young adults living independently, a study published Wednesday by Tufts University researchers found that Gen Z adults were moving back home for better access to Triscuits. “Our data shows that Americans in their 20s are increasingly going back to live with their parents due to the difficulty of obtaining whole-grain wheat crackers of their own in the current market,” said Tufts economist Jessica Fennel, adding that incidence of an adult child living at home was especially high in households that had a kitchen stocked with Triscuit Four Cheese and Herb crackers. “Unlike millennials, members of Gen Z are less likely to rent their own apartments if it means settling for Wheat Thins or saltines. They view reliable access to Triscuits’ signature woven texture as worth the trade-offs of privacy and independence, likely because of the greater value young people place on wholesome whole-grain goodness with a satisfying crunch.” Fennel went on to state that parents of Gen Z children tended to favor these living arrangements due to their own improved access to the contents of difficult-to-open jars.
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