In 1994, the last men’s World Cup the U.S. hosted sparked soccer fever, from youth leagues to TV broadcasts to the formation of MLS. Now, can MLS harness this World Cup for a new generation of fans?
(Image credit: Ethan Swope)
MLS works to bring in a new generation of fans as the World Cup comes to an end
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A cavalcade of international stars headlined the World Cup’s first-ever halftime final show
With President Trump in attendance, an all-superstar lineup that included Madonna, BTS, Justin Bieber and Burna Boy felt a little more political than it...
