The tecnocumbia group Tierra Canela performs at the Mapogo Club, an LGBTQ bar in Quito, Ecuador, on Dec. 9, 2023. The female group, an icon of the movement, gained viral popularity across all Ecuadorian social classes with its songs and dance steps.

One of the most listened-to genres in the Americas, photographers and storytellers Karla Gachet and Ivan Kashinsky document cumbia in Colombia, Mexico, Ecuador, Peru, Argentina and the United States.

(Image credit: Karla Gachet)

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